Subsequent pregnancies

‘I always ask if they've named the baby’

Showing emotion

‘Some families touch you more than others’

Support for clinicians

‘If we care for our staff they will give compassionate care’

Talking to and supporting families

‘The word ‘concern’ is a word that really resonates with people’

Training

‘I can remember being taught almost nothing about stillbirth’

Post-mortems/further investigations

‘They need to explicitly know what we’re doing’

Partners and extended family

‘I do think we tend to forget the dads’

Clinical care

‘I would always encourage a normal delivery’

Facilities available to families

‘I don't hesitate to give them an extra appointment’

First experiences

‘I’ll never forget just tucking them all into bed’

Insights and advice

‘Maybe we need to be educating GPs to give this message’

Attitudes towards stillbirth

‘It’s a bit like a dirty secret people don’t want to acknowledge’